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Hue Shin Yen
Business Development Manager
Bachelor of Visual Communication (National Yunlin University of Science and Technology, Taiwan) Master of Business Administration (INTI International University, Malaysia and the University of Hertfordshire, UK)

Based in Playpoint’s Malaysia office, Yen plays a crucial role in supporting the organisation’s goal to expand its market share in the region. She uses her strong analytical problem-solving skills and detailed knowledge of business products and value proposition to advise clients and partners on a range of projects.

Yen only joined the business in August 2020 but has quickly settled in. She uses her strong communication and people skills to attract and manage relationships with strategically important clients. She ascribes her success, in part, to her honest nature and passion for human interaction.

With a strong background in graphic design, business development, and team and event management, Yen also brings a large amount of creativity and a keen eye for detail to her role.